<style id="elementor-post-31160">.elementor-31160 .elementor-element.elementor-element-61927d69 .trx_addons_bg_text{z-index:0;}.elementor-31160 .elementor-element.elementor-element-61927d69 .trx_addons_bg_text.trx_addons_marquee_wrap:not(.trx_addons_marquee_reverse) .trx_addons_marquee_element{padding-right:50px;}.elementor-31160 .elementor-element.elementor-element-61927d69 .trx_addons_bg_text.trx_addons_marquee_wrap.trx_addons_marquee_reverse .trx_addons_marquee_element{padding-left:50px;}.elementor-31160 .elementor-element.elementor-element-222c4a6 .trx_addons_bg_text{z-index:0;}.elementor-31160 .elementor-element.elementor-element-222c4a6 .trx_addons_bg_text.trx_addons_marquee_wrap:not(.trx_addons_marquee_reverse) .trx_addons_marquee_element{padding-right:50px;}.elementor-31160 .elementor-element.elementor-element-222c4a6 .trx_addons_bg_text.trx_addons_marquee_wrap.trx_addons_marquee_reverse .trx_addons_marquee_element{padding-left:50px;}</style>{"id":31160,"date":"2026-05-02T13:50:54","date_gmt":"2026-05-02T13:50:54","guid":{"rendered":"https:\/\/performancelabsolutions.com\/?page_id=31160"},"modified":"2026-05-02T14:35:48","modified_gmt":"2026-05-02T14:35:48","slug":"etude-de-cas-cookware","status":"publish","type":"page","link":"https:\/\/performancelabsolutions.com\/en\/etude-de-cas-cookware\/","title":{"rendered":"Etude de cas &#8211; cookware"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"31160\" class=\"elementor elementor-31160\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61927d69 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no sc_fly_static\" data-id=\"61927d69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f0b7414 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3f0b7414\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3b044 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"74c3b044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>E-COMMERCE COOKWARE<\/h3>\n<p><style type=\"text\/css\">.trx_addons_inline_1302616014{color:#959595 !important}<\/style>\n<\/p>\n<h1 class=\"cs-header-title\">De z\u00e9ro \u00e0 $1,54M\/mois&nbsp;<br>Lancement d&rsquo;un e-commerce cookware<\/h1>\n<p class=\"cs-intro\">Brand de cookware premium (po\u00eales en titane + coutellerie japonaise) lanc\u00e9 sur le march\u00e9 am\u00e9ricain en janvier 2026<br>Strat\u00e9gie Klaviyo avanc\u00e9e \u2014 segmentation comportementale approfondie, construite from scratch pour g\u00e9n\u00e9rer de la croissance d\u00e8s le lancement et permettre le scaling.<\/p>\n<h5 class=\"cs-section-label\">R\u00e9sultats cl\u00e9s: Mar\u2013Avr 2026 = $210K<\/h5>\n<div class=\"cs-kpis\">\n<h5 class=\"cs-kpi-label\">Revenue attribu\u00e9e email + SMS = 18,5% du CA total<\/h5>\n<div class=\"cs-kpi\">\n<h5 class=\"cs-kpi-val\">+50 Campagnes envoy\u00e9es<\/h5>\n<h5 class=\"cs-kpi-sub\">Email &amp; SMS confondus + 55% Open rate moyen<\/h5>\n<p>Benchmark secteur : ~35%<\/p>\n<\/div>\n<\/div>\n<p><strong>Janvier 2026 : le site ouvre au US.<\/strong>&nbsp;Aucune base email \u00e9tablie, aucune automation en place, aucun historique d&rsquo;achat \u00e0 exploiter. <br>Le d\u00e9fi n&rsquo;\u00e9tait pas d&rsquo;optimiser un compte existant \u2014 c&rsquo;\u00e9tait de construire une machine email from scratch, capable de g\u00e9n\u00e9rer de la revenue d\u00e8s le lancement et de scaler avec le brand.<\/p>\n<p>La strat\u00e9gie reposait sur trois piliers : des&nbsp;<strong>flows d&rsquo;automation \u00e0 haute conversion d\u00e8s le jour 1<\/strong>, une&nbsp;<strong>ligne \u00e9ditoriale d\u00e9cal\u00e9e<\/strong>&nbsp;qui tranche avec les codes g\u00e9n\u00e9riques du secteur cookware, et une&nbsp;<strong>segmentation comportementale<\/strong>&nbsp;con\u00e7ue pour \u00e9voluer avec la croissance de la base. R\u00e9sultat : en 4 mois, le brand a scal\u00e9 \u00e0 l&rsquo;\u00e9chelle nationale et multipli\u00e9 son CA par 1,86<br><br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-222c4a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no sc_fly_static\" data-id=\"222c4a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c1e28c sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"6c1e28c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-232e8ca sc_fly_static elementor-widget elementor-widget-image\" data-id=\"232e8ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"971\" src=\"https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/D5313FD5-3A6C-4611-AC27-4E16116BF25A-768x971.png\" class=\"attachment-medium_large size-medium_large wp-image-31199\" alt=\"\" srcset=\"https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/D5313FD5-3A6C-4611-AC27-4E16116BF25A-768x971.png 768w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/D5313FD5-3A6C-4611-AC27-4E16116BF25A-237x300.png 237w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/D5313FD5-3A6C-4611-AC27-4E16116BF25A-370x468.png 370w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/D5313FD5-3A6C-4611-AC27-4E16116BF25A-410x518.png 410w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/D5313FD5-3A6C-4611-AC27-4E16116BF25A.png 802w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735e01d sc_fly_static elementor-widget elementor-widget-image\" data-id=\"735e01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"550\" src=\"https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/8C6C7AF4-BEC8-42E6-8267-F39C237A8EAA-768x550.png\" class=\"attachment-medium_large size-medium_large wp-image-31200\" alt=\"klaviyo\" srcset=\"https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/8C6C7AF4-BEC8-42E6-8267-F39C237A8EAA-768x550.png 768w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/8C6C7AF4-BEC8-42E6-8267-F39C237A8EAA-300x215.png 300w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/8C6C7AF4-BEC8-42E6-8267-F39C237A8EAA-370x265.png 370w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/8C6C7AF4-BEC8-42E6-8267-F39C237A8EAA-410x294.png 410w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/05\/8C6C7AF4-BEC8-42E6-8267-F39C237A8EAA.png 790w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0193e2 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"a0193e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"cs-header-title\">\u00a0<br \/>Un bon produit m\u00e9rite une strat\u00e9gie \u00e0 sa hauteur.<\/h4><h6>Ces r\u00e9sultats ne sont pas le fruit du hasard, ils sont le fruit d&rsquo;une architecture email pens\u00e9e pour durer et d&rsquo;une ligne \u00e9ditoriale qui cr\u00e9e de la confiance \u00e0 chaque envoi.<br \/><br \/>Je suis convaincue que votre produit a un potentiel inexploit\u00e9.<br \/>Prenons 30 minutes pour l&rsquo;\u00e9valuer ensemble, sans engagement !<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>E-COMMERCE COOKWARE De z\u00e9ro \u00e0 $1,54M\/mois&nbsp;Lancement d&rsquo;un e-commerce cookware Brand de cookware premium (po\u00eales en titane + coutellerie japonaise) lanc\u00e9 sur le march\u00e9 am\u00e9ricain en janvier 2026Strat\u00e9gie Klaviyo avanc\u00e9e \u2014&hellip;<\/p>","protected":false},"author":1,"featured_media":30048,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31160","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/pages\/31160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/comments?post=31160"}],"version-history":[{"count":46,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/pages\/31160\/revisions"}],"predecessor-version":[{"id":31220,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/pages\/31160\/revisions\/31220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/media\/30048"}],"wp:attachment":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/media?parent=31160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}