{"id":31067,"date":"2026-04-07T12:34:30","date_gmt":"2026-04-07T12:34:30","guid":{"rendered":"https:\/\/performancelabsolutions.com\/?p=31067"},"modified":"2026-04-07T13:10:45","modified_gmt":"2026-04-07T13:10:45","slug":"pourquoi-vos-campagnes-klaviyo-ne-performent-pas-en-e-commerce-et-comment-les-corriger","status":"publish","type":"post","link":"https:\/\/performancelabsolutions.com\/en\/pourquoi-vos-campagnes-klaviyo-ne-performent-pas-en-e-commerce-et-comment-les-corriger\/","title":{"rendered":"Pourquoi vos campagnes Klaviyo ne performent pas en e-commerce (et comment les corriger)."},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG-1024x683.png\" alt=\"performance klaviyo e-commerce\" class=\"wp-image-31050\" srcset=\"https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG-1024x683.png 1024w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG-300x200.png 300w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG-768x512.png 768w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG-370x247.png 370w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG-840x560.png 840w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG-410x273.png 410w, https:\/\/performancelabsolutions.com\/wp-content\/uploads\/2026\/04\/FOTO-PER-SITO-BLOG.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Klaviyo est aujourd\u2019hui l\u2019un des outils les plus puissants pour am\u00e9liorer la performance e-commerce. Pourtant, de nombreuses marques n\u2019exploitent pas tout son potentiel. R\u00e9sultat : des campagnes peu rentables et un manque \u00e0 gagner important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez investi dans Klaviyo.<br>Vous envoyez des campagnes r\u00e9guli\u00e8rement.<br>Vous avez m\u00eame mis en place quelques flows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais malgr\u00e9 tout\u2026 les r\u00e9sultats ne sont pas \u00e0 la hauteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taux d\u2019ouverture moyen.<br>Peu de clics.<br>Chiffre d\u2019affaires d\u00e9cevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vous reconnaissez, ce n\u2019est pas un probl\u00e8me d\u2019outil.<br>\ud83d\udc49 C\u2019est un probl\u00e8me de strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, je vous explique les erreurs les plus fr\u00e9quentes \u2014 et surtout comment les corriger.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-bg-color-color has-text-color has-link-color wp-elements-1\">Erreur n\u00b01 : Envoyer les m\u00eames campagnes \u00e0 toute votre base<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est l\u2019erreur la plus r\u00e9pandue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envoyer une newsletter g\u00e9n\u00e9rique \u00e0 toute votre base revient \u00e0 parler \u00e0 personne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9sultat :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>baisse des performances<\/li>\n\n\n\n<li>d\u00e9sengagement<\/li>\n\n\n\n<li>perte de revenus<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2\">Comment corriger<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segmenter intelligemment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clients r\u00e9cents<\/li>\n\n\n\n<li>clients fid\u00e8les<\/li>\n\n\n\n<li>prospects<\/li>\n\n\n\n<li>inactifs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une campagne = un message = une audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3\">Erreur n\u00b02 : Ne pas exploiter les flows (ou mal)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les flows sont le c\u0153ur de la performance sur Klaviyo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourtant, ils sont souvent absents, mal configur\u00e9s ou jamais optimis\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les flows indispensables :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>welcome flow<\/li>\n\n\n\n<li>abandoned cart<\/li>\n\n\n\n<li>browse abandonment<\/li>\n\n\n\n<li>post-purchase<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, 60 \u00e0 80 % du revenu email provient des flows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-4\">Comment corriger<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Optimiser chaque flow :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>timing<\/li>\n\n\n\n<li>contenu<\/li>\n\n\n\n<li>pression marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-5\">Erreur n\u00b03 : Des emails trop \u201cbeaux\u201d\u2026 mais inefficaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un email trop design peut nuire \u00e0 la performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>trop charg\u00e9<\/li>\n\n\n\n<li>difficile \u00e0 lire<\/li>\n\n\n\n<li>pas orient\u00e9 action<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-6\">Comment corriger<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Privil\u00e9gier :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>une structure simple<\/li>\n\n\n\n<li>un message clair<\/li>\n\n\n\n<li>un CTA visible<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon email ne doit pas seulement \u00eatre esth\u00e9tique.<br>Il doit convertir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-7\">Erreur n\u00b04 : N\u00e9gliger l\u2019offre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez avoir un bon copywriting et un beau design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si l\u2019offre est faible, les r\u00e9sultats ne suivront pas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8\">Comment corriger<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Travailler :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l\u2019angle marketing<\/li>\n\n\n\n<li>la promesse<\/li>\n\n\n\n<li>le niveau d\u2019urgence<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019email ne sauve pas une mauvaise offre.<br>Il amplifie une bonne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-9\">Erreur n\u00b05 : Ne pas piloter avec la data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Envoyer des campagnes \u201cau feeling\u201d est une erreur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les indicateurs \u00e0 suivre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>revenue per recipient<\/li>\n\n\n\n<li>taux de clic<\/li>\n\n\n\n<li>taux de conversion<\/li>\n\n\n\n<li>performance par segment<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-10\">Comment corriger<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tester en continu :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>objets<\/li>\n\n\n\n<li>contenus<\/li>\n\n\n\n<li>offres<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Puis analyser et it\u00e9rer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-11\">Comment am\u00e9liorer la performance Klaviyo en e-commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir de vrais r\u00e9sultats, il faut une approche structur\u00e9e :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>segmentation avanc\u00e9e<\/li>\n\n\n\n<li>flows optimis\u00e9s<\/li>\n\n\n\n<li>campagnes cibl\u00e9es<\/li>\n\n\n\n<li>analyse continue<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques qui performent ne font pas plus d\u2019emails.<br>Elles font de meilleurs emails, mieux cibl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-12\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klaviyo est un levier extr\u00eamement puissant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais sans strat\u00e9gie, il reste sous-exploit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corriger ces erreurs permet souvent de d\u00e9bloquer rapidement de la croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-13\">Besoin d\u2019un audit Klaviyo ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vos campagnes ne performent pas, il y a toujours une raison.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019accompagne les e-commerces \u00e0 transformer Klaviyo en v\u00e9ritable levier de croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audit, optimisation, scaling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Contactez-moi pour en discuter<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Klaviyo est aujourd\u2019hui l\u2019un des outils les plus puissants pour am\u00e9liorer la performance e-commerce. Pourtant, de nombreuses marques n\u2019exploitent pas tout son potentiel. R\u00e9sultat : des campagnes peu rentables et&hellip;<\/p>","protected":false},"author":1,"featured_media":31050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265],"tags":[],"class_list":["post-31067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/posts\/31067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/comments?post=31067"}],"version-history":[{"count":3,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/posts\/31067\/revisions"}],"predecessor-version":[{"id":31074,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/posts\/31067\/revisions\/31074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/media\/31050"}],"wp:attachment":[{"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/media?parent=31067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/categories?post=31067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/performancelabsolutions.com\/en\/wp-json\/wp\/v2\/tags?post=31067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}